1. The only things I pirate are US TV shows that I can't have access to easily. I bought Don't Starve right off the bat after playing the demo which poped up in my chrome although I'm a really casual gamer, and usually just stick to free browser games. In that regard, I believe that the DS dev team did a really good job about pricing and hooking the customer, as well as creating a really cool game.2. In the above quote, I think those are just justifications for immoral business practices regarding online purchases. It is very easy to offer 'satisfaction guaranteed': just offer a seven day period within which the product can be returned without justification. It is as simple as that but online business at large are just not implementing any such service frequently due to lack of effective legislation to protect the consumer's rights in digital transaction. It is very easy for us to pay for something online, and it is in reality as easy for the companies to offer refund.